As the technology we use changes, so does the way we do business. If you are a small business owner, you need to keep up with trends in web design so you can more efficiently set yourself apart from the competition. How do you keep up with web design trends without breaking the bank? Here … Continue reading What Are the Current Trends in Small Business Web Design?
As a marketer, sometimes I have a tendency to notice the more annoying aspects of marketing. Selling wants vs. needs, those pesky ads popping up all over my computer screen, the businesses that try to scam SEO which makes searching the internet for products or information frustrating. Then something will happen to remind me that most … Continue reading Goodness in the Marketing World
Spring has sprung and with the warmer weather many folks decide to spruce up their home or office. But spring cleaning shouldn't just be reserved for buildings or grounds. Your marketing materials and small business website should also get a thorough "cleaning". Here are tips and tools for how to "spring clean" your business' website: Test … Continue reading 4 Tips For Spring Cleaning Your Small Business Website
The number one mistake I see small businesses make with their marketing materials is too much text, too many colors, too many different fonts. As a society with a “super sized” mind set, we are tending to think more is better. But, it’s not. I’ve seen beautiful documents created by graphic designers that I would … Continue reading Is it Simple?