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Social Media Tips & Best Practices for 2017

Getting Started on Social Media: Just like Traditional Networking, social media networking takes time and multiple interactions to develop relationships. Have a Plan.  Know your target audience and how to reach them.  Decide how you will measure success. (see more below) Mere Exposure Theory is used in advertising and translates to social media also.  "The … Continue reading Social Media Tips & Best Practices for 2017

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The Case for Customer Service

With the United Airlines debacle fresh on peoples' minds, it seems natural to write about customer service... Everyone is wondering, how can employees and management stray so far away from basic customer service that dragging a paying customer out of their seat can even happen?  Personally, I feel with our focus on technology we have … Continue reading The Case for Customer Service

Increasing Your Small Business Sales with Targeted Messaging

Marketing for Small Businesses

If you are a small business owner, you may not have the funds to invest in a lot of advertising or software that pushes your marketing messages.  But, there are still cost-effective ways  you can deliver targeted marketing messages and increase sales. 1)  Segment your mailing list Yes, this takes some work, but the payoff can … Continue reading Increasing Your Small Business Sales with Targeted Messaging

5 Tips to Effectively Use Facebook Live for Business

We have seen other people's posts and probably, by this time, the Facebook TV commercial also.  Facebook wants you to use their live video feature. But is it for everyone?  Should businesses use it just because it is there?  Below are tips for using Facebook Live to promote your small business. Here are my suggestions … Continue reading 5 Tips to Effectively Use Facebook Live for Business

Keeping Your Newsletter From Being Tagged As Spam

In talking with peers, I've realized that small business owners might not know the laws surrounding emailing newsletters and promotional information.  If a business has a lot of readers mark their emails as spam, they run the risk of being blacklisted. Governed by the FTC, here's a summary of  what the law says: Make it … Continue reading Keeping Your Newsletter From Being Tagged As Spam

Blogging: How to Find Free Images That Captivate Your Audience

For those of us who blog on a regular basis for ourselves, or for clients, one of the big dilemmas is how to find graphics and images that don't break our budget. Thankfully there are several sites that provide royalty free and attribution free use at no cost or very low cost. Here are my … Continue reading Blogging: How to Find Free Images That Captivate Your Audience

What Are the Current Trends in Small Business Web Design?

As the technology we use changes, so does the way we do business.  If you are a small business owner, you need to keep up with trends in web design so you can more efficiently set yourself apart from the competition. How do you keep up with web design trends without breaking the bank?  Here … Continue reading What Are the Current Trends in Small Business Web Design?