Here we go... a new year and new goals. Experts say most of our resolutions are abandoned before the end of February. Partially, this is due to the nature of the goals. Many are lofty, generic resolutions that are bound to meet their doom. So, to brighten up your New Year's Resolutions, I'll offer a … Continue reading Three Marketing Resolutions That Are Easy To Keep
Most small business owners I know are dabbling with social media to help gain awareness. But, there is confusion on what to post and how to interact with followers to gain traction. If you engage in social media to help build your business, keep these tips in mind to augment your business versus becoming part … Continue reading Social Media For Small Business…
They say nothing in life is free, but for small businesses many services are free. I've listed my favorite free online tools for small business owners.
In today's on-line, connected world it's easy for companies to let customer interactions become overly automated and impersonal. We have all experienced poor response time and either had our own, or heard stories from friends of botched customer service interactions. To help your company from becoming one of those "stories", here are a few ways … Continue reading 3 Easy Customer Service Tactics to Help Your Small Business Stand Out
Getting Started on Social Media: Just like Traditional Networking, social media networking takes time and multiple interactions to develop relationships. Have a Plan. Know your target audience and how to reach them. Decide how you will measure success. (see more below) Mere Exposure Theory is used in advertising and translates to social media also. "The … Continue reading Social Media Tips & Best Practices