Free Small Business Tools

small business resources

They say nothing in life is free, but for small businesses many services are free.

Below, listed in alphabetical order,  are my favorite free online tools for small business owners.  Keep in mind, that most of them will move you to a paid option once you reach a volume threshold for their services.

mileageiqAccounting Tools

Keeping track of receipts, mileage and invoicing can be a hassle. Simplify the process with some automated tools. Wave offers a variety of small business accounting tools for free or very low cost.  MileageIQ is an app that can effortlessly track your mileage through your phone.

Customer Service Automation

Think chat bots are only for big companies?  Give ChatFuel at try.  Their free account lets you automate your business’ Facebook page with basic question and answer options.  Think of it as an automated FAQ, but much more conversational.  And, if your WordPress site allows plug-ins, you can also use this on your website.  The only limitation on their free account right now is the ChatFuel logo at the bottom of the chat box.

mailchimpEmail Marketing

MailChimp is my favorite for small business email marketing.  Their free account allows 12,000 emails a month with up to 2,000 email addresses in your database. They also let you set-up automated marketing messages.

Form Templates

Entrepreneur has a variety of forms you can download for your business.  You can choose from an Employment application, Marketing Plan, Non-disclosure, Performance Review & more.

Phone Number

Did you know you can get a free phone number through Google?  If you need one number for personal use and another for your business, add a second number through your Google account.   The only dilemma is your region may be out of Google numbers and you will get one for a nearby location.


Right now, online privacy is a big topic of discussion. If you collect customer data online you need to have a privacy policy posted on your site.  You need a policy posted if you collect email addresses for a blog, newsletter or more detailed customer data for online purchases.  But, how do you even know what to say?  Below is a a link to a free privacy policy generator.   When you answer the questions it can come up with a policy tailored to your business.


The FCC has a wonderful online resource to help small businesses create customized cybersecurity plans.  They have everything from facility security to email and website security.

hootsuite logoSocial Media Automation

Hootsuite has a free account that allows you to schedule 30 social media posts a week to 3 social media sites.  The only caveat to any automated social posting service is that Facebook prefers you to post organically. It effects how your post shows in feeds if you use a 3rd party automated service.  So, I post in Facebook manually and use Hootsuite for 3 of my other social accounts.

Stock Photos

Need free photos for your social media or blog posts?  Pixabay and Pexels have an immense variety of wonderful imagesat no cost and no need for attribution.  As a note:  Please use a professional photographer for website images and photos for marketing materials.  Professional stock photos are fine to use sparingly, but when you want to make an big impact nothing beats personalized images.        & 

Video Conferencing

Zoom has a free account that has tons of flexibility.  You can record meetings, switch from video to screen sharing and have multiple end users on a meeting.  The only limitation is if you have more than 3 people at a meeting you are limited to 40 minutes.  Holding longer meetings with lots of attendees requires a paid account.

Wordpress logoWebsites

WordPress is my top choice for a web platform.  They have teamed with Google on accelerated mobile pages which help with SEO.  If you host through you have built-in security, site statistics and a spam filter.  With  you have access to a wide variety of plugins to make your dream website.  It is the biggest open source web platform out there.  Keep in mind that other free website platforms are not as “growth friendly” as WordPress.  So, if you use Wix or Weebly to build a site, you might find yourself re-building it in a year or two.  See this article for more comparisons.

Have any free tools that you just love?  Let me know in the comments what apps or software you love to use.