They say nothing in life is free, but for small businesses many services are free. I've listed my favorite free online tools for small business owners.
If you are a small business owner, you may not have the funds to invest in a lot of advertising or software that pushes your marketing messages. But, there are still cost-effective ways you can deliver targeted marketing messages and increase sales. 1) Segment your mailing list Yes, this takes some work, but the payoff can … Continue reading Increasing Your Small Business Sales with Targeted Messaging
We have seen other people's posts and probably, by this time, the Facebook TV commercial also. Facebook wants you to use their live video feature. But is it for everyone? Should businesses use it just because it is there? Below are tips for using Facebook Live to promote your small business. Here are my suggestions … Continue reading 5 Tips to Effectively Use Facebook Live for Business
When I first started my consulting business, I dreaded going to networking events. I was young, new to the consulting world and a recent transplant in a very big city. At that point in my life, I was unaware of how to successfully network. As I've matured, I've learned that it's not really as hard … Continue reading 3 Tips for Networking Success
Spring has sprung and with the warmer weather many folks decide to spruce up their home or office. But spring cleaning shouldn't just be reserved for buildings or grounds. Your marketing materials and small business website should also get a thorough "cleaning". Here are tips and tools for how to "spring clean" your business' website: Test … Continue reading 4 Tips For Spring Cleaning Your Small Business Website