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Can You Capitalize on Small Business Saturday?

Can You Capitalize on Small Business Saturday?

You’ve probably been seeing a lot of Facebook, LinkedIn and blog posts recently regarding where people want to shop on...

Do You Make This Common Marketing Mistake?

Do You Make This Common Marketing Mistake?

Take a look at your small business’ marketing materials. Who are they speaking to? Do you use the word “we”...

It Pays to Do it Right…  (cold calling)

It Pays to Do it Right… (cold calling)

As a small business owner, how often do you cold call another business without gathering any information beforehand? I’m hoping...

What’s Your Story?

What’s Your Story?

Yesterday I gave a seminar here in Louisville with two other dynamic consultants.  It was a very informative session on...

When is More Really Less?

When is More Really Less?

The answer is, when you talk too much and listen too little. We all want to get our message across. ...