You’ve probably been seeing a lot of Facebook, LinkedIn and blog posts recently regarding where people want to shop on Black Friday and throughout the… Read More »Can You Capitalize on Small Business Saturday?
Take a look at your small business’ marketing materials. Who are they speaking to? Do you use the word “we” or “us” or “our” over… Read More »Do You Make This Common Marketing Mistake?
As a small business owner, how often do you cold call another business without gathering any information beforehand? I’m hoping that your answer is NEVER.… Read More »It Pays to Do it Right… (cold calling)
Yesterday I gave a seminar here in Louisville with two other dynamic consultants. It was a very informative session on using storytelling as a sales… Read More »What’s Your Story?
The answer is, when you talk too much and listen too little. We all want to get our message across. But during the sales process,… Read More »When is More Really Less?