Getting Started on Social Media: Just like Traditional Networking, social media networking takes time and multiple interactions to develop relationships. Have a Plan. Know your target audience and how to reach them. Decide how you will measure success. (see more below) Mere Exposure Theory is used in advertising and translates to social media also. "The … Continue reading Social Media Tips & Best Practices
When I first started my consulting business, I dreaded going to networking events. I was young, new to the consulting world and a recent transplant in a very big city. At that point in my life, I was unaware of how to successfully network. As I've matured, I've learned that it's not really as hard … Continue reading 3 Tips for Networking Success
Spring has sprung and with the warmer weather many folks decide to spruce up their home or office. But spring cleaning shouldn't just be reserved for buildings or grounds. Your marketing materials and small business website should also get a thorough "cleaning". Here are tips and tools for how to "spring clean" your business' website: Test … Continue reading 4 Tips For Spring Cleaning Your Small Business Website
Take a look at your small business' marketing materials. Who are they speaking to? Do you use the word “we” or “us” or “our” over and over again? If you do, you are missing the mark. One of the first rules of writing is to put yourself in your audiences' shoes. In marketing, that means … Continue reading Do You Make This Common Marketing Mistake?
I see it all the time when working with clients, sometimes I even exhibit some tendencies myself… actions that limit success. When it comes to your business, you are constantly faced with decisions that will make the difference between simply surviving and truly thriving. Here are some marketing mistakes I hope you’ll avoid: Assuming that … Continue reading Survive or Thrive?