Most small business owners I know are dabbling with social media to help gain awareness. But, there is confusion on what to post and how to interact with followers to gain traction. If you engage in social media to help build your business, keep these tips in mind to augment your business versus becoming part … Continue reading Social Media For Small Business…
With the United Airlines debacle fresh on peoples' minds, it seems natural to write about customer service... Everyone is wondering, how can employees and management stray so far away from basic customer service that dragging a paying customer out of their seat can even happen? Personally, I feel with our focus on technology we have … Continue reading The Case for Customer Service
We have seen other people's posts and probably, by this time, the Facebook TV commercial also. Facebook wants you to use their live video feature. But is it for everyone? Should businesses use it just because it is there? Below are tips for using Facebook Live to promote your small business. Here are my suggestions … Continue reading 5 Tips to Effectively Use Facebook Live for Business
In talking with peers, I've realized that small business owners might not know the laws surrounding emailing newsletters and promotional information. If a business has a lot of readers mark their emails as spam, they run the risk of being blacklisted. Governed by the FTC, here's a summary of what the law says: Make it … Continue reading Keeping Your Newsletter From Being Tagged As Spam
Take a look at your small business' marketing materials. Who are they speaking to? Do you use the word “we” or “us” or “our” over and over again? If you do, you are missing the mark. One of the first rules of writing is to put yourself in your audiences' shoes. In marketing, that means … Continue reading Do You Make This Common Marketing Mistake?