As a small business marketing consultant, I’m constantly telling my clients about the value of “social proof”, better know in the real world as reviews… Read More »How to Collect Reviews and What to Do if You Get a Bad Review
They say nothing in life is free, but for small businesses many services are free. I’ve listed my favorite free online tools for small business owners.
For most companies the past few years have had unique challenges and all indications show that early 2022 will continue that trend. So how can… Read More »5 Small Business Marketing Tips for the New Year
For those of you who know me, I’m all about branding. My masters thesis was about non-profit branding — many years before non-profits embraced traditional… Read More »Your Small Business’ Biggest Brand Asset…
If you are a small business owner, you may not have the funds to invest in a lot of advertising or software that pushes your… Read More »Increasing Your Small Business Sales with Targeted Messaging
In today’s on-line, connected world it’s easy for companies to let customer interactions become overly automated and impersonal. We have all experienced poor response time… Read More »3 Easy Customer Service Tactics to Help Your Small Business Stand Out