Getting Started on Social Media: Just like Traditional Networking, social media networking takes time and multiple interactions to develop relationships. Have a Plan. Know your target audience and how to reach them. Decide how you will measure success. (see more below) Mere Exposure Theory is used in advertising and translates to social media also. "The … Continue reading Social Media Tips & Best Practices
If you are a small business owner, you may not have the funds to invest in a lot of advertising or software that pushes your marketing messages. But, there are still cost-effective ways you can deliver targeted marketing messages and increase sales. 1) Segment your mailing list Yes, this takes some work, but the payoff can … Continue reading Increasing Your Small Business Sales with Targeted Messaging
When I first started my consulting business, I dreaded going to networking events. I was young, new to the consulting world and a recent transplant in a very big city. At that point in my life, I was unaware of how to successfully network. As I've matured, I've learned that it's not really as hard … Continue reading 3 Tips for Networking Success
As a marketer, sometimes I have a tendency to notice the more annoying aspects of marketing. Selling wants vs. needs, those pesky ads popping up all over my computer screen, the businesses that try to scam SEO which makes searching the internet for products or information frustrating. Then something will happen to remind me that most … Continue reading Goodness in the Marketing World
Do you have a marketing plan? I love working with small business owners. They are passionate about their product or service and work hard to provide the best to their customers. They also remind me of my work with non-profits; driven by their mission, but usually short on time and funds. Usually, both non-profits and … Continue reading How can a marketing plan help your small business?