Social Media For Small Business…

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Most small business owners I know are dabbling with social media to help gain awareness.  But, there is confusion on what to post and how to interact with followers to gain traction.  If you engage in social media to help build your business, keep these tips in mind to augment your business versus becoming part … Continue reading Social Media For Small Business…

Social Media Tips & Best Practices

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Getting Started on Social Media: Just like Traditional Networking, social media networking takes time and multiple interactions to develop relationships. Have a Plan.  Know your target audience and how to reach them.  Decide how you will measure success. (see more below) Mere Exposure Theory is used in advertising and translates to social media also.  "The … Continue reading Social Media Tips & Best Practices

Best Practices for Facebook for Business

I've been watching some of my clients Facebook pages and while enjoying some of the posts, also inwardly cringing. I like to see staff photos and congratulatory posts, but some of the business pages are looking too much like a personal Facebook page. Here's some tips on merging good quality business information while adding a … Continue reading Best Practices for Facebook for Business