3 Easy Customer Service Tactics to Help Your Small Business Stand Out

Customer Service Louisville KY

In today's on-line, connected world it's easy for companies to let customer interactions become overly automated and impersonal. We have all experienced poor response time and either had our own, or heard stories from friends of botched customer service interactions. To help your company from becoming one of those "stories", here are a few ways … Continue reading 3 Easy Customer Service Tactics to Help Your Small Business Stand Out

Increasing Your Small Business Sales with Targeted Messaging

Marketing for Small Businesses

If you are a small business owner, you may not have the funds to invest in a lot of advertising or software that pushes your marketing messages.  But, there are still cost-effective ways  you can deliver targeted marketing messages and increase sales. 1)  Segment your mailing list Yes, this takes some work, but the payoff can … Continue reading Increasing Your Small Business Sales with Targeted Messaging

Keeping Your Newsletter From Being Tagged As Spam

In talking with peers, I've realized that small business owners might not know the laws surrounding emailing newsletters and promotional information.  If a business has a lot of readers mark their emails as spam, they run the risk of being blacklisted. Governed by the FTC, here's a summary of  what the law says: Make it … Continue reading Keeping Your Newsletter From Being Tagged As Spam

7 Website Update Tips for Small Business Owners

When creating your business' initial website, I always recommend hiring a professional web designer.  You can easily find consultants or firms that design websites in both the low and high-end price ranges. But, for those of you who don't have an on-going marketing budget and make updates to your own website, here are 7 tips … Continue reading 7 Website Update Tips for Small Business Owners

Your Small Business’ Biggest Brand Asset…

For those of you who know me, I'm all about branding.  My masters thesis was about non-profit branding -- many years before non-profits embraced traditional branding methods.   As a small business consultant, I address branding with my clients before we take on any marketing efforts.  So it's not unlike me to constantly look at … Continue reading Your Small Business’ Biggest Brand Asset…