They say nothing in life is free, but for small businesses many services are free. I've listed my favorite free online tools for small business owners.
Getting Started on Social Media: Just like Traditional Networking, social media networking takes time and multiple interactions to develop relationships. Have a Plan. Know your target audience and how to reach them. Decide how you will measure success. (see more below) Mere Exposure Theory is used in advertising and translates to social media also. "The … Continue reading Social Media Tips & Best Practices
If you are a small business owner, you may not have the funds to invest in a lot of advertising or software that pushes your marketing messages. But, there are still cost-effective ways you can deliver targeted marketing messages and increase sales. 1) Segment your mailing list Yes, this takes some work, but the payoff can … Continue reading Increasing Your Small Business Sales with Targeted Messaging
We have seen other people's posts and probably, by this time, the Facebook TV commercial also. Facebook wants you to use their live video feature. But is it for everyone? Should businesses use it just because it is there? Below are tips for using Facebook Live to promote your small business. Here are my suggestions … Continue reading 5 Tips to Effectively Use Facebook Live for Business
In talking with peers, I've realized that small business owners might not know the laws surrounding emailing newsletters and promotional information. If a business has a lot of readers mark their emails as spam, they run the risk of being blacklisted. Governed by the FTC, here's a summary of what the law says: Make it … Continue reading Keeping Your Newsletter From Being Tagged As Spam