If you are a small business owner, you may not have the funds to invest in a lot of advertising or software that pushes your marketing messages. But, there are still cost-effective ways you can deliver targeted marketing messages and increase sales. 1) Segment your mailing list Yes, this takes some work, but the payoff can … Continue reading Increasing Your Small Business Sales with Targeted Messaging
In talking with peers, I've realized that small business owners might not know the laws surrounding emailing newsletters and promotional information. If a business has a lot of readers mark their emails as spam, they run the risk of being blacklisted. Governed by the FTC, here's a summary of what the law says: Make it … Continue reading Keeping Your Newsletter From Being Tagged As Spam
For those of us who blog on a regular basis for ourselves, or for clients, one of the big dilemmas is how to find graphics and images that don't break our budget. Thankfully there are several sites that provide royalty free and attribution free use at no cost or very low cost. Here are my … Continue reading Blogging: How to Find Free Images That Captivate Your Audience
When I first started my consulting business, I dreaded going to networking events. I was young, new to the consulting world and a recent transplant in a very big city. At that point in my life, I was unaware of how to successfully network. As I've matured, I've learned that it's not really as hard … Continue reading 3 Tips for Networking Success
Do you have a marketing plan? I love working with small business owners. They are passionate about their product or service and work hard to provide the best to their customers. They also remind me of my work with non-profits; driven by their mission, but usually short on time and funds. Usually, both non-profits and … Continue reading How can a marketing plan help your small business?