Every marketing endeavor should start with branding. A brand is a promise to your customers of what to expect. You communicate your value through your color palette, logo, image choices and a tag line.
Your digital presence should be a combination of a website, social media and digital ads. Just set your ad budget so it makes sense for your organization and be sure to hyper target your preferred customer.
Print marketing is still relevant. But it’s important to choose the materials that will resonate with your audience. Rack cards, postcards & annual reports are all materials that need to grab attention and educate your audience.
Getting press coverage isn’t only about newspapers. Think about industry publications and newsletters. If you have a compelling story to tell, others will be interested.
Social media efforts should be part of the marketing mix for businesses of all sizes. In many cases, this is the first impression you will make with prospective customers.
It’s an online glossy brochure and an important sales funnel. Make sure your website is designed with the latest technology in mind and is optimized for search engines.