Every marketing endeavor should start with branding. A brand is a promise to your customers of what to expect. You communicate your value through color, images and a tag line.
Getting press coverage isn’t only about newspapers. Think about industry publications and newsletters. If you have a compelling story to tell, others will be interested.
Although e-marketing should be a big part of your marketing mix, print marketing is still relevant. But it’s important to choose the materials that will resonate with your audience. Rack cards, postcards & annual reports are all materials that need to grab attention and educate your audience.
Social media efforts should be part of the marketing mix for businesses of all sizes. In many cases, this is the first impression you will make with prospective customers.
It’s an online glossy brochure and an important sales funnel. Make sure your website is designed with the latest technology in mind and is optimized for search engines.