In talking with peers, I've realized that small business owners might not know the laws surrounding emailing newsletters and promotional information. If a business has a lot of readers mark their emails as spam, they run the risk of being blacklisted. Governed by the FTC, here's a summary of what the law says: Make it … Continue reading Keeping Your Newsletter From Being Tagged As Spam
As the technology we use changes, so does the way we do business. If you are a small business owner, you need to keep up with trends in web design so you can more efficiently set yourself apart from the competition. How do you keep up with web design trends without breaking the bank? Here … Continue reading What Are the Current Trends in Small Business Web Design?
As a marketer, sometimes I have a tendency to notice the more annoying aspects of marketing. Selling wants vs. needs, those pesky ads popping up all over my computer screen, the businesses that try to scam SEO which makes searching the internet for products or information frustrating. Then something will happen to remind me that most … Continue reading Goodness in the Marketing World
Do you have a marketing plan? I love working with small business owners. They are passionate about their product or service and work hard to provide the best to their customers. They also remind me of my work with non-profits; driven by their mission, but usually short on time and funds. Usually, both non-profits and … Continue reading How can a marketing plan help your small business?
When creating your business' initial website, I always recommend hiring a professional web designer. You can easily find consultants or firms that design websites in both the low and high-end price ranges. But, for those of you who don't have an on-going marketing budget and make updates to your own website, here are 7 tips … Continue reading 7 Website Update Tips for Small Business Owners