In talking with peers, I've realized that small business owners might not know the laws surrounding emailing newsletters and promotional information. If a business has a lot of readers mark their emails as spam, they run the risk of being blacklisted. Governed by the FTC, here's a summary of what the law says: Make it … Continue reading Keeping Your Newsletter From Being Tagged As Spam
As the technology we use changes, so does the way we do business. If you are a small business owner, you need to keep up with trends in web design so you can more efficiently set yourself apart from the competition. How do you keep up with web design trends without breaking the bank? Here … Continue reading What Are the Current Trends in Small Business Web Design?
As a marketer, sometimes I have a tendency to notice the more annoying aspects of marketing. Selling wants vs. needs, those pesky ads popping up all over my computer screen, the businesses that try to scam SEO which makes searching the internet for products or information frustrating. Then something will happen to remind me that most … Continue reading Goodness in the Marketing World
Do you have a marketing plan? I love working with small business owners. They are passionate about their product or service and work hard to provide the best to their customers. They also remind me of my work with non-profits; driven by their mission, but usually short on time and funds. Usually, both non-profits and … Continue reading How can a marketing plan help you in 2018?
When creating your business' initial website, I always recommend hiring a professional web designer. You can easily find consultants or firms that design websites in both the low and high-end price ranges. But, for those of you who don't have an on-going marketing budget and make updates to your own website, here are 7 tips … Continue reading 7 Website Update Tips for Small Business Owners
Spring has sprung and with the warmer weather many folks decide to spruce up their home or office. But spring cleaning shouldn't just be reserved for buildings or grounds. Your marketing materials and small business website should also get a thorough "cleaning". Here are tips and tools for how to "spring clean" your business' website: Test … Continue reading 4 Tips For Spring Cleaning Your Small Business Website
We see them every day, those annoying headlines that work too hard to draw you in... enticing you to read an article or view a promotion. When you get to the serving website are you impressed? Or, does the article or promotion typically disappoint you because you had higher expectations? I'm guessing that we've … Continue reading 5 Tips to Keep Your Headlines From Seeming Like Clickbait…