Three Marketing Resolutions That Are Easy To Keep

Here we go... a new year and new goals. Experts say most of our resolutions are abandoned before the end of February. Partially, this is due to the nature of the goals. Many are lofty, generic resolutions that are bound to meet their doom. So, to brighten up your New Year's Resolutions, I'll offer a … Continue reading Three Marketing Resolutions That Are Easy To Keep

Free Small Business Tools

small business resources

They say nothing in life is free, but for small businesses many services are free. I've listed my favorite free online tools for small business owners.

3 Easy Customer Service Tactics to Help Your Small Business Stand Out

Customer Service Louisville KY

In today's on-line, connected world it's easy for companies to let customer interactions become overly automated and impersonal. We have all experienced poor response time and either had our own, or heard stories from friends of botched customer service interactions. To help your company from becoming one of those "stories", here are a few ways … Continue reading 3 Easy Customer Service Tactics to Help Your Small Business Stand Out

Social Media Tips & Best Practices

social media louisville ky

Getting Started on Social Media: Just like Traditional Networking, social media networking takes time and multiple interactions to develop relationships. Have a Plan.  Know your target audience and how to reach them.  Decide how you will measure success. (see more below) Mere Exposure Theory is used in advertising and translates to social media also.  "The … Continue reading Social Media Tips & Best Practices

Increasing Your Small Business Sales with Targeted Messaging

Marketing for Small Businesses

If you are a small business owner, you may not have the funds to invest in a lot of advertising or software that pushes your marketing messages.  But, there are still cost-effective ways  you can deliver targeted marketing messages and increase sales. 1)  Segment your mailing list Yes, this takes some work, but the payoff can … Continue reading Increasing Your Small Business Sales with Targeted Messaging