Three Marketing Resolutions That Are Easy To Keep

Here we go... a new year and new goals. Experts say most of our resolutions are abandoned before the end of February. Partially, this is due to the nature of the goals. Many are lofty, generic resolutions that are bound to meet their doom. So, to brighten up your New Year's Resolutions, I'll offer a … Continue reading Three Marketing Resolutions That Are Easy To Keep

Free Small Business Tools

small business resources

They say nothing in life is free, but for small businesses many services are free. I've listed my favorite free online tools for small business owners.

Social Media Tips & Best Practices

social media louisville ky

Getting Started on Social Media: Just like Traditional Networking, social media networking takes time and multiple interactions to develop relationships. Have a Plan.  Know your target audience and how to reach them.  Decide how you will measure success. (see more below) Mere Exposure Theory is used in advertising and translates to social media also.  "The … Continue reading Social Media Tips & Best Practices

Increasing Your Small Business Sales with Targeted Messaging

Marketing for Small Businesses

If you are a small business owner, you may not have the funds to invest in a lot of advertising or software that pushes your marketing messages.  But, there are still cost-effective ways  you can deliver targeted marketing messages and increase sales. 1)  Segment your mailing list Yes, this takes some work, but the payoff can … Continue reading Increasing Your Small Business Sales with Targeted Messaging

5 Tips to Effectively Use Facebook Live for Business

facebook live

We have seen other people's posts and probably, by this time, the Facebook TV commercial also.  Facebook wants you to use their live video feature. But is it for everyone?  Should businesses use it just because it is there?  Below are tips for using Facebook Live to promote your small business. Here are my suggestions … Continue reading 5 Tips to Effectively Use Facebook Live for Business