When I first started my consulting business, I dreaded going to networking events. I was young, new to the consulting world and a recent transplant in a very big city. At that point in my life, I was unaware of how to successfully network. As I've matured, I've learned that it's not really as hard … Continue reading 3 Tips for Networking Success
We see them every day, those annoying headlines that work too hard to draw you in... enticing you to read an article or view a promotion. When you get to the serving website are you impressed? Or, does the article or promotion typically disappoint you because you had higher expectations? I'm guessing that we've … Continue reading 5 Tips to Keep Your Headlines From Seeming Like Clickbait…
I've been interested recently to see so many websites that are not responsive. For those of you new to this term, if a website is "responsive", it means the public can view it efficiently on a variety of devices. The coding on the website allows the site to respond to the width of the device. So … Continue reading Is Your Website Unresponsive ?
You've probably been seeing a lot of Facebook, LinkedIn and blog posts recently regarding where people want to shop on Black Friday and throughout the holiday season. For the past 12 years, one of the traditions in my family has been to bypass the big box stores after Thanksgiving and make a trip downtown to … Continue reading Can You Capitalize on Small Business Saturday?
Take a look at your small business' marketing materials. Who are they speaking to? Do you use the word “we” or “us” or “our” over and over again? If you do, you are missing the mark. One of the first rules of writing is to put yourself in your audiences' shoes. In marketing, that means … Continue reading Do You Make This Common Marketing Mistake?