They say nothing in life is free, but for small businesses many services are free. I've listed my favorite free online tools for small business owners.
In today's on-line, connected world it's easy for companies to let customer interactions become overly automated and impersonal. We have all experienced poor response time and either had our own, or heard stories from friends of botched customer service interactions. To help your company from becoming one of those "stories", here are a few ways … Continue reading 3 Easy Customer Service Tactics to Help Your Small Business Stand Out
With the United Airlines debacle fresh on peoples' minds, it seems natural to write about customer service... Everyone is wondering, how can employees and management stray so far away from basic customer service that dragging a paying customer out of their seat can even happen? Personally, I feel with our focus on technology we have … Continue reading The Case for Customer Service
If you are a small business owner, you may not have the funds to invest in a lot of advertising or software that pushes your marketing messages. But, there are still cost-effective ways you can deliver targeted marketing messages and increase sales. 1) Segment your mailing list Yes, this takes some work, but the payoff can … Continue reading Increasing Your Small Business Sales with Targeted Messaging
In talking with peers, I've realized that small business owners might not know the laws surrounding emailing newsletters and promotional information. If a business has a lot of readers mark their emails as spam, they run the risk of being blacklisted. Governed by the FTC, here's a summary of what the law says: Make it … Continue reading Keeping Your Newsletter From Being Tagged As Spam