Social Media For Small Business…

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Most small business owners I know are dabbling with social media to help gain awareness.  But, there is confusion on what to post and how to interact with followers to gain traction. If you engage in social media to help build your business, keep these tips in mind to augment your business versus becoming part … Continue reading Social Media For Small Business…

Social Media Tips & Best Practices

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Getting Started on Social Media: Just like Traditional Networking, social media networking takes time and multiple interactions to develop relationships. Have a Plan.  Know your target audience and how to reach them.  Decide how you will measure success. (see more below) Mere Exposure Theory is used in advertising and translates to social media also.  "The … Continue reading Social Media Tips & Best Practices

5 Tips to Effectively Use Facebook Live for Business

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We have seen other people's posts and probably, by this time, the Facebook TV commercial also.  Facebook wants you to use their live video feature. But is it for everyone?  Should businesses use it just because it is there?  Below are tips for using Facebook Live to promote your small business. Here are my suggestions … Continue reading 5 Tips to Effectively Use Facebook Live for Business

Goodness in the Marketing World

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As a marketer, sometimes I  have a tendency to notice the more annoying aspects of marketing.  Selling wants vs. needs, those pesky ads popping up all over my computer screen, the businesses that try to scam SEO which makes searching the internet for products or information frustrating. Then something will happen to remind me that most … Continue reading Goodness in the Marketing World

5 Tips to Keep Your Headlines From Seeming Like Clickbait…

We see them every day, those annoying headlines that work too hard to draw you in... enticing you to read an article or view a promotion.   When you get to the serving website are you impressed?  Or, does the article or promotion typically disappoint you because you had higher expectations? I'm guessing that we've … Continue reading 5 Tips to Keep Your Headlines From Seeming Like Clickbait…