Social Media Tips & Best Practices for 2017

Getting Started on Social Media: Just like Traditional Networking, social media networking takes time and multiple interactions to develop relationships. Have a Plan.  Know your target audience and how to reach them.  Decide how you will measure success. (see more below) Mere Exposure Theory is used in advertising and translates to social media also.  "The … Continue reading Social Media Tips & Best Practices for 2017

5 Tips to Effectively Use Facebook Live for Business

We have seen other people's posts and probably, by this time, the Facebook TV commercial also.  Facebook wants you to use their live video feature. But is it for everyone?  Should businesses use it just because it is there?  Below are tips for using Facebook Live to promote your small business. Here are my suggestions … Continue reading 5 Tips to Effectively Use Facebook Live for Business

Goodness in the Marketing World

Website for nonprofits

As a marketer, sometimes I  have a tendency to notice the more annoying aspects of marketing.  Selling wants vs. needs, those pesky ads popping up all over my computer screen, the businesses that try to scam SEO which makes searching the internet for products or information frustrating. Then something will happen to remind me that most … Continue reading Goodness in the Marketing World

5 Tips to Keep Your Headlines From Seeming Like Clickbait…

We see them every day, those annoying headlines that work too hard to draw you in... enticing you to read an article or view a promotion.   When you get to the serving website are you impressed?  Or, does the article or promotion typically disappoint you because you had higher expectations? I'm guessing that we've … Continue reading 5 Tips to Keep Your Headlines From Seeming Like Clickbait…

Can You Capitalize on Small Business Saturday?

You've probably been seeing a lot of Facebook, LinkedIn and blog posts recently regarding where people want to shop on Black Friday and throughout the holiday season. For the past 12 years, one of the traditions in my family has been to bypass the big box stores after Thanksgiving and make a trip downtown to … Continue reading Can You Capitalize on Small Business Saturday?

Best Practices for Facebook for Business

I've been watching some of my clients Facebook pages and while enjoying some of the posts, also inwardly cringing. I like to see staff photos and congratulatory posts, but some of the business pages are looking too much like a personal Facebook page. Here's some tips on merging good quality business information while adding a … Continue reading Best Practices for Facebook for Business

Shhhh…Top 3 Things Business Owners Should Listen To

Lots of words.  Written words, spoken words, recorded words.  Everyone is talking, but who is really listening? In business we tend to think we will be successful if we are talking to others; telling them about our business, about us, about what we can do for them. But, I think that being a good business owner … Continue reading Shhhh…Top 3 Things Business Owners Should Listen To