Social Media Tips & Best Practices

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Getting Started on Social Media: Just like Traditional Networking, social media networking takes time and multiple interactions to develop relationships. Have a Plan.  Know your target audience and how to reach them.  Decide how you will measure success. (see more below) Mere Exposure Theory is used in advertising and translates to social media also.  "The … Continue reading Social Media Tips & Best Practices

The Case for Customer Service

With the United Airlines debacle fresh on peoples' minds, it seems natural to write about customer service... Everyone is wondering, how can employees and management stray so far away from basic customer service that dragging a paying customer out of their seat can even happen?  Personally, I feel with our focus on technology we have … Continue reading The Case for Customer Service

What Are the Current Trends in Small Business Web Design?

As the technology we use changes, so does the way we do business.  If you are a small business owner, you need to keep up with trends in web design so you can more efficiently set yourself apart from the competition. How do you keep up with web design trends without breaking the bank?  Here … Continue reading What Are the Current Trends in Small Business Web Design?

5 Tips to Keep Your Headlines From Seeming Like Clickbait…

We see them every day, those annoying headlines that work too hard to draw you in... enticing you to read an article or view a promotion.   When you get to the serving website are you impressed?  Or, does the article or promotion typically disappoint you because you had higher expectations? I'm guessing that we've … Continue reading 5 Tips to Keep Your Headlines From Seeming Like Clickbait…