Pricing Wars

It’s easy to get caught up in them…

You see it a lot in retail.  And, for the consumer it may be a winning situation.  But eventually, someone ends up the loser.

If you see this happening in your industry, refrain from joining in.

Instead, work on the quality of your product or service.  In the end, value wins.

For a New Year’s resolution that’s “quality” related…find your customer service flaws and fix them.

No one is perfect, but treating your customers well and responding to problems quickly and pleasantly is one of the most important aspects of any business.

In the next month, randomly contact a few customers who had issues in 2011.  They will be impressed that the owner called.  Ask them for candid feedback on how their problem was handled.  Let them know what you will do to change things.  Then follow-up on any needed changes.

You’ll be amazed at how easy it is to keep customers and find new clients when your service quality is high.

Treat your customers like they are priceless — they are.

Watch for more posts over the next month for customer service tips you can teach your staff.

Happy New Year.